Alliance for Open Media Established to Deliver Next-Generation Open Media Formats
http://aomedia.org/press-release/all...media-formats/
"The Alliance’s initial focus is to deliver a next-generation video format that is:
- Interoperable and open;
- Optimized for the web;
- Scalable to any modern device at any bandwidth;
- Designed with a low computational footprint and optimized for hardware;
- Capable of consistent, highest-quality, real-time video delivery; and
- Flexible for both commercial and non-commercial content, including user-generated content.
This initial project will create a new, open royalty-free video codec specification based on the contributions of members, along with binding specifications for media format, content encryption and adaptive streaming, thereby creating opportunities for next-generation media experiences."
The Mozilla Blog: Forging an Alliance for Royalty-Free Video
https://blog.mozilla.org/blog/2015/0...ty-free-video/
Comments on the Alliance for Open Media, or, "Oh Man, What a Day"
http://xiphmont.livejournal.com/67752.html
Microsoft, Google, Amazon, others, aim for royalty-free video codecs
http://arstechnica.com/information-t...-video-codecs/
So it seems (though it's not crystal clear edit: it's a bit clearer in Xiphmont's link) that this has been setup as a parallel to the IETF's NetVC project and that the work done will be fed into that project in order to get it standardized via an org with modern patent policies. It also seems this is the first time Google has publicly committed to contributing VP10 to that effort, joining Mozilla's Daala and Cisco's Thor. Just Google joining that effort would have seemed like a big deal yesterday, having Microsoft and Netflix onboard is a radical shift in the ecosystem.