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Xiphmont was employed by Red Hat and Mozilla, both companies that have a business model (and a mission) incompatible with codec licenses and therefore strong motivation for "me-too" codecs that they can integrate properly.
(Which reminds me, VP9 has been the default codec choice for webRTC in Firefox and Chrome for a couple of years. I can't quickly find any stats on what kind of usage this gets. Originally the browsers agreed a compromise of supporting both VP8 and H.264 baseline and Firefox shipped that via a licencing hack where Cisco provide the binary blob and it doesn't cost them anything in licence fees because they were already at the annual cap.)
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