View Single Post
Old 11th June 2018, 19:35   #699  |  Link
iwod
Registered User
 
Join Date: Apr 2002
Posts: 756
Quote:
Its fascinating how the PR stunt from AOM managed to mislead everyone into thinking the bitstream is actually done. And months later, its still not actually done!
May be I am Old? Does any one remember On2? I mean if anyone who has been on Doom9 long enough should know. On2's "marketing", has been the same for years, even after it has been acquired by Google, and even many of the On2 employees left ( May be only the engineering left and not their marketing? ), their marketing hasn't changed a bit. And now it is Open Media Alliance, which is still pretty much ( Google + Mozilla ) + many others, with Av1, google is taking the majority of responsibility.

Quote:
I guess it's still "wait and see".

I'm still not sure why I'd use AV1 as an OTT operator delivering 4k content. I have to make HEVC for everything that exists today. Even if AV1 ends up being a bit more efficient (and this comes down to encoder implementation) it will still cost me a huge amount of money to encode my library in both formats, so why would I?

I guess it all depends on what clients end up supporting it.
One of the reason were HEVC Advance were changing OTT operator % per stream. Which was ridiculous. It wasn't until this march did they decide to stop this terms. And Youtube ( Google ) and Netflix has a huge incentive to stop using HEVC because of this. Not to mention HEVC listening is a bag of hurt. Google and Netflix want to provide uses AVC as base and use VP9 / AV1 for everything else. So as a consumer if you want Youtube or Netflix 4K content you will have to buy a STB that support Vp9 or Av1. They won't be doing ANY HEVC content. One of the interesting thing is both Youtube and Netflix cant be watched in China, and while many "new" or "info" likes to claim they are the biggest in the "world". That "world" does not include China. Similar to how Amazon or eBay likes to claim they are the biggest X in the world, when compared to China they are at least 4 - 5 times smaller in sales volume. Since China is in Region 2, they paid much less and most of the devices are already shipped with HEVC, in fact they are already streaming HEVC whenever they can.


Quote:
Somewhat related to AV1: Google would like to patent (r)ANS, a speed optimized kind of Arithmetic Coding, specifically for its use in a video codec – despite Jarek Duda (its main inventor) having released this algorithm already to Public Domain in 2014..
This has been mentioned multiple times, not sure if they are really against patent codec or against codec that don't use their patents portfolio.

Anyway I really hate this licensing terms and price discovery period. It has happened with AVC, and it is happening again with HEVC. The group or their members want to extract maximum outrageous prices, and waited for years of failure in market before they relent. I sometimes wonder if there are any more thing we could do with AVC to further improve it as an baseline.
iwod is offline   Reply With Quote