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Even if AV1 is an incredible success, companies would still have to deliver HEVC for legacy living room devices in 2025+. Heck, they will still have to deliver H.264 in 2025 for a number of device categories.
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Exactly, and this is why (unless CDN delivery costs are the vast majority of your opex) I don't see why a premium OTT VOD service would use AV1 anytime soon.