Quote:
Originally Posted by Ghitulescu
Remember the DivX story? DivX was not introduced in the players until Macrovision took the steer and licensed it -
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As far as I remember the time table was quite a bit different. It was the DivX company (before they were bought by Sonic Solutions which was later bought by Rovi which was the successor to Macrovision) which made the clever move to offer a free license to the chip manufacturers for the hardware DVD players. The chip makers jumped on it because it did not cost them any money and they could slap a DivX label on the front of the players. And the DivX company suddenly got all the brand recognition they needed for free. A real win-win deal.
Macrovision (Rovi) had nothing to do with this whole story, they entered the game much later.
Cheers
manolito