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I think that AV1 will become the new internet streaming standard. The sisvel patent pool only charges a small amount to licence it assuming that companies do actually pay. The compression is much better than h264 and it looks like all the cpu/gpu vendors will have hardware decoders this year or next year. I'm sure that a lot of smartphones will support it within 12 months too, whether or not apple adopts it or not is difficult to know. If apple adopts it then AV1 will surely be the new standard as so many videos are recorded on iphones and can then be shared with android users without having to transcode them.
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