[Jamaika]

Originally Posted by BadFrame

I disagree with the notion that software patents and the subsequent royalty fees are somehow the main driving force for better technology, if this was the case we would never have seen great audio codecs like Opus and FLAC, and had it not been for having to navigate around the broad video encoding patent minefield, efforts like Daala would have had an entirely different outlook.

...but there are some suggestions.
Video streaming services and video creation companies pay licensing fees for not only the hours and hours of movies and TV shows that viewers watch but also the basic coding technology that enables files to be created and displayed. The cost to license this technology has become a major impediment to innovation for companies trying to make content easily available to millions (billions!) of consumers, which is why Adobe is proud to join the Alliance for Open Media.

Originally Posted by mandarinka

Of course, it is very unlikely that Xiph/Mozilla/On2 will change their policy and license patented stuff for themselves (well, Google did that, for VP8/9, actually), given how their whole goal is to be royalty free. But it is their choice, not result of somebody harassing them into it and denying them the option to do otherwise.

Adobe Joins Alliance for Open Media to Develop Next Generation Video Platform
Not only for himself royalty free.
Along with other members like Amazon, Cisco, Google, Intel Corporation, Microsoft, Mozilla, Netflix, and many others, Adobe is working to develop technology for open video compression and delivery across numerous devices. As a member of the alliance, Adobe will collaborate with industry leaders to create a leading edge and royalty-free video codec. Bottom line: this means faster and higher resolution video is on its way at a lower cost to the consumer.

Wonder, will it be free plugin like to VP9?