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Webp had some other benefits over JPEG outside of compressing photographic images.
JPEG XL seems like WebP's successor in this regard. It's targeted at lots of pain points that would make it a good choice to replace JPEG (and PNG and GiF) on the web and in the browser even if it didn't beat JPEG on compression, though it claims that as well. And maybe the JPEG name will help, though that doesn't seem to have benefitted anyone but the original JPEG.
Not sure there's room for AVIF and JPEG XL but maybe they have subtly different niches.
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