Quote:
Originally Posted by mandarinka
And you think the companies like Google with vested interest in VP9/AV1 have no incentive to astroturf or paint their product in better light and competing in worse than is fair?
|
I think that's a false equivalency, AV1 and VP9 are a means to an end for Google, Netflix, Cisco etc - the end being pushing more video for a given bandwidth without being encumbered by uncertainty fostered by divergent patent pools, as happened with HEVC (and I absolutely believe it will happen again with VVC given time).
The end may not be 'just' patent royalties for all MPEG members, but it will certainly be a top consideration for most of them.
The difference is actually in the product wording you mentioned:
For Google and the other AOM content creators, the product is the content and increased access created by the codecs existence.
For MPEG members, the product is the codec itself.
Obviously that oversimplifies the matter somewhat, but I think that represents the main gist of it.